Layer One Media, Vice President of Marketing // July 07, 2016
Marketers using the platform will get much better insights into each step of the customer journey and it can all be viewed in one spot.
Introducing TRUE Marketing Automation. It’s not just an e-mail blast tool. Specifically, it’s a term that encompasses a collection of technologies that allows companies to streamline, automate and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. To get there, the plan must be holistic in nature. Following are what we view to be four key elements:
Digital Marketing done right also includes well designed and written e-mail templates, landing pages, forms, etc. - everything you need to complete an effective customer experience. Your customers go through quite a journey to get to the final sale. Track that journey, enhance it, automate it…and make it relevant. Increased sales are sure to follow.
We do everything from setting up and running the entire platform, to helping out with singular pain points. Let us run a campaign for you, setup a scoring model or handle CRM Integration - and we don’t leave until we’ve fully trained your administrator to run what we’ve set up.
VP Client Services