Marketing Automation Service

Marketing Automation

  • Platform Selection
  • Web Platform Integration
  • Email Automation
  • CRM Integration
  • Data Enrichment
  • Scoring Models
  • Campaigns & Segmentation
  • Content Creation

Digital Marketing done right and ready to join your marketing department.

Introducing TRUE Marketing Automation. It’s not just an e-mail blast tool. Specifically, it’s a term that encompasses a collection of technologies that allows companies to streamline, automate and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. To get there, the plan must be holistic in nature. Following are what we view to be four key elements:

  • E-mail Marketing: Think nurture programs. No means not now - we’ll warm them up and keep them there until they buy.
  • Dynamic Landing Pages: Think pages that change based on previous interactions. What does it look like in the morning vs night? What does it look like for an engineer versus a buyer? The more relevant the information, the longer they will stay on your site, which increases their likelihood to convert.
  • Scoring Model: Think tracking visitor’s online activities and assign scores that rate their likelihood to close. Sure, a form submit is king, but if that doesn’t happen, let’s make sure to pick it up from there.
  • CRM Integration: Think expediting qualified leads into the hands of your Sales Team. Let them turn it all into revenue.

Digital Marketing done right also includes well designed and written e-mail templates, landing pages, forms, etc. - everything you need to complete an effective customer experience. Your customers go through quite a journey to get to the final sale. Track that journey, enhance it, automate it…and make it relevant. Increased sales are sure to follow.

Related Blog Posts

Pardot Engagement Studio

James Pellizzi, Vice President of Marketing // April 28, 2017

What does Pardot's Engagement Studio Mean for You?
Marketers using the platform will get much better insights into each step of the customer journey and it can all be viewed in one spot. more >

Is There ROI for Marketing Automation?

James Pellizzi, Vice President of Marketing // April 17, 2017

Is there Return On Investment (ROI) for marketing automation?
A Return on Investment is the most important piece of any business project. The sum of a good project’s parts are built with... more >

1:1 Marketing

James Pellizzi, Vice President of Marketing // February 01, 2017

Marketing With Nurture Path Campaigns.
There are many different types of nurture campaigns. The first one you should look at setting is a standard nurture path. Let us walk you through it. more >

Prep Your Website For Marketing Automation

James Pellizzi, Vice President of Marketing // March 03, 2017

Prep Your Website For Marketing Automation - read this before buying Pardot, Marketo or HubSpot
Are you planning for Marketing Automation this year? Whether you’re just beginning or making headway through establishing your approach, there are some decisions you need to make regarding your current website and how they integrate with forms and tracking the customer journey. more >

The Four Stages of Marketing Automation

James Pellizzi, Vice President of Marketing // February 21, 2017

The Four Stages of Marketing Automation
Embarking on any new project or initiative has its phases and the world of Digital Marketing is no different. more >

The Top Three Segmentation FYI's For Marketing Automation

James Pellizzi, Vice President of Marketing // February 02, 2017

Top Segmentation FYI's For Marketing Automation
Over the past few months at Layer One Media, I’ve been talking with several companies about what Marketing Automation is and is not. more >

We don’t just put logos up - we put time in.

Don’t see the platform you’re using? That’s alright. Our administrators have experience with ExactTarget, Marketo, Eloqua, Silverpop and many others - and the methodology doesn’t change from platform to platform. Ask us about it. We can help you with the selection process.

We do everything from setting up and running the entire platform, to helping out with singular pain points. Let us run a campaign for you, setup a scoring model or handle CRM Integration - and we don’t leave until we’ve fully trained your administrator to run what we’ve set up.

Howard Halaska
VP Client Services