30% more conversions. 40% more engagement.
The Granite Group, ranked among the top 40 plumbing, heating, and PVF wholesale distributors in the United States, came to Layer One for a world-class content and commerce experience.
Content and commerce that needed to work as one
The Granite Group recognized that product information and frictionless buying were key to increasing revenue. It needed a more cohesive experience for its customers, and an agile partner that could pivot with changing market conditions.
A better platform, then rapid improvement
- 1
Rebuild the marketing site
Focusing on customer experience and site stability, Layer One rebuilt the homegrown marketing site on Sitecore.
- 2
Upgrade the storefront
Further integration and upgrades to the Insite Commerce storefront created a more holistic experience.
- 3
Keep adding features
The improved platform became the basis for rapid improvement.
New features included Quick Buy, My OrderPad, quote-to-order conversion, and dramatically improved search capabilities.
More buyers converting, more buyers engaged
Conversions
Engagement
"When they came on board, we were able to get a 30% increase in conversions. We also saw a 40% increase in engagement. The feedback we've received from users has been great. The team is responsive to customer requests and is constantly delivering improvements."