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MINI CASE STUDY

2× increase in conversions over 18 months

Layer One aligned disparate information and systems across our environment, including our commerce site. They brought structure to a complex, multi-brand experience and made it usable.

Scott Garrett

Director of Global Digital Customer Engagement, Nidec

How this was achieved:

Aligning content, commerce, and product data across systems

Clear delivery cadence and expectations
Normalized product data structures across CMS and commerce
Unified search logic and result behavior across experiences
Defined product relationships and navigation patterns

How B2B systems actually work in practice

Content, commerce, and product data are managed as separate systems. The challenge is not the separation. It’s how they behave together across the experience.

Separate systems by design Content (CMS/DXP), commerce, and product data are managed independently

Behavior breaks between them Search, discovery, and structure don’t carry cleanly across content and transactional experiences

The experience reflects that gap Customers feel it in navigation, product detail, and quoting flows

How we improve your
B2B system performance

We focus on how content, commerce, and product data behave across systems. The work is not about replacing platforms. It’s about improving how they interact so customers can find, evaluate, and buy more effectively.

Search and discovery – Improve how products are found across content and commerce by aligning search behavior and structure.
Product data – Standardize, structure and enrich product data so it works consistently across systems.
Buying experience – Align navigation, product relationships, and workflows to how customers actually buy.
Continuous improvement – Measure performance and refine the system over time.

Trusted by leading brands

Built on Leading Platforms

START WITH A WORKING SESSION

We begin by looking at how your current systems behave in practice. This includes your ecommerce platform, CMS/DXP, and product data.

Steps:

Review how systems interact across the experience
Identify where search, data, and structure break down
Define a focused path forward

Most sessions take 45–60 minutes and focus on your current environment. No prep required. We’ll guide the conversation. If the situation calls for an engagement, we will discuss how to transition you to our Client Success Framework.

SCHEDULE A WORKING SESSION

CLIENT SUCCESS FRAMEWORK

The Client Success Framework is Layer One's innovative approach to delivering high-quality software and consulting through an iterative, collaborative process. We regularly produce results, keeping your eCommerce solutions tightly aligned with your business objectives.

This method reduces risks by adapting to changing ideas and market conditions, enhances flexibility, and keeps your eCommerce strategy on track with continuous feedback and clear communication. It's about delivering value consistently, not just at the end of the engagement.

"They are so much more than developers that just take our orders; Layer One understands our industry, and our business needs and goals.

They consult and coach us on how to use eCommerce the most effectively and strategize the highest impact things to do next."

Jordan Ullom

Director of IT & eCommerce,
George T. Sanders