Search
Fitness
Program

Most site visitors begin their customer journey at the search bar and a poor experience can lead to damaged brand credibility, constant complaints, and lost sales.

After all, an online store, or digital branch, is an extension of the company and struggles finding a product online is no different than a bad experience at the counter.

Layer One expertly identified our site's search performance issues, providing us with the knowledge for immediate and ongoing improvement. Their guidance elevated our capability to enhance the quality of search, directly impacting user experience.

Michael Slaboszewski
E-Commerce Manager,
Porter Pipe & Supply
Is search costing you business?
Test your search
Search
is
business
critical
75%

of B2B buyers use site search to find products.

-Forrester, "The State of B2B Commerce: How to Win in the Digital Age“ (2019)

Fixing search is not as simple
as twisting knobs or dials
Getting search to "work right" isn't just setting a few configurations; plus, every company wants a different experience from their search. The best way to maximize revenue and create repeat customers is to approach search wholistically by taking your team through Layer One's 90-day Search Fitness Program.
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"We are the Personal Trainer for your site's search.

You don’t just show up at the gym and hope for results—you get someone who builds a plan, teaches proper form, tracks progress, and pushes you to improve. We guide, coach, and hold your team accountable—so your search gets stronger and delivers real results."

Chad Albrecht
CEO, Layer One
Layer One’s Search Fitness Program is a 90-day process that combines each of these components to turn site visitors into buyers.
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Plan
Week by week to accomplish the most important search objectives. Implement process for evaluating and improving selected keyterm results.
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Metrics
Customize the key search indicators that might include add to cart, engagment after search, and product click though.
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Knowledge Building
Understand expectations of site visitors when interacting with search. Learn concepts beyond the often incorrect assumptions, recognizing good search is more than just good product data.
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Applied Learning
Side by side building your guided selling experience. Build search testing reports.
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Accountability
Weekly review and modification of search testing reports to ensure improved progress.
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Layer One Execution
Configure and implement search technology.
Common Search Fitness Program Results
  • BEFORE
  • AFTER
SFP Home Screen
  1. Understanding of actionable search concepts.  Knowledge building around how search works and how people use it.
  2. Awareness of Search Intent behaviors. Providing the correct type of search results depending upon what your customer is trying to do.  Not all searches are the same.
  3. Automated daily search testing.  Validate that as changes and improvements are made, prior changes continue to function as expected.
  4. Step-by-step guidance.  Easy to follow steps and guidelines that allow demonstrable improvements in search results.
  5. Handling synonyms critical to the industry. Searching "Bath" and "tub" are the same, as are "tube" and "pipe". 
  6. Properly processed sizes. 1.5", 1-1/2", and one and a half inches all mean the same thing.
  7. Facet filter clean up. Proper organization, tiers and placement for filtering products.
  8. Bost and bury optimized. Show the most relevant and sponsored products at the top, and the less important products further down.
  9. Personalization configurations. Results based on visitor characteristics. One might be if a brand isn't sold in a region then don't display it in search.
  10. Dynamic Results. Based on a variety of factors (sales, behaviors, location, etc.) search results can change.
  11. Improvement tactics. "Did you find what you were looking for?" allows buyers to submit feedback for review to analyze search term results.

 

Let's talk about how we can customize a program to suit your site's needs and start delivering results: