LIBRARY

Explore insights on eCommerce and digital platforms for manufacturers and distributors in PHCP, PVF, HVAC, Electrical, Wire & Cable, and more.

As Contractors Consolidate Do Relationships Matter
Chances are one of the service trucks you have seen drive by has recently changed hands. Private equity investors have purchased nearly 800 HVAC, plumbing, and electrical companies since 2022.
B2B eCommerce Digital Strategy
Why are we just doing this now?
Not feeling ready to bring in an outside company is common. But waiting for internal perfection is a recipe for missed opportunities and prolonged inertia.
Digital Strategy B2B eCommerce
Healthy Site Search is Business Critical
Everyone knows site search for an online store should work “well,” but how strongly does it impact revenue?
Site Search 14 Focus Points
VIDEO: Beth Ladd From ASA at ASA Network 23
We talk with Beth Ladd about all the exciting things coming out of ASA including product data transfer between Manufacturers and Distributors.
Video ASA
What is Search Intent?
Subtleties in eCommerce product searches can indicate a variety of meaning and desired results.
Site Search 14 Focus Points
VIDEO: Dean Mueller From DSG at ASA Network 23
We Talk to Distribution Expert Dean Mueller from DSG.
Video ASA
Helping Clients with Product Data
Read about some of the tactics Layer One implements to help our clients achieve product data success.
Product Data 14 Focus Points
VIDEO: ASA Network 23 Recap
See interviews and insights from ASA Network 23 in Orlando.
Video ASA
Are we at a Disruption Point for PHCP Distribution?
Are we seeing a revenue shift away from distributors that don't have an eCommerce offering?
B2B eCommerce Digital Strategy
DSG Guest Post: Are You Getting the Most from Your eCommerce Solution Partner?
Learn how to evaluate and select the right partner.
B2B eCommerce
Auto Sync Product Data Feeds to PIM
Getting product data from a 3rd party is a great way to provide value to your customers. But how much time and effort are you spending on every import?
Product Data B2B eCommerce
Optimizely Performance and Stability
Optimizely performance and stability are critical to successful eCommerce. These are the most common reasons for an underperforming or shaky site.
B2B eCommerce Optimizely
Empower Search (Focus Pt. 4)
More than half of B2B buyers prefer search to navigation. Ensure you're making products easy to find and buy.
14 Focus Points Site Search
Product Data Quality (Focus Pt. 3)
It's no secret that having quality product data drives sales. The priorities are accuracy, completeness, and consistency, but are you leveraging all dimensions of the data? Layer One takes a holistic look at product data quality with actionable optimization strategies.
14 Focus Points Product Data
Iterative Thinking (Focus Pt. 2)
A stepped approach to testing and refining through a feedback cycle is key to digital success.
14 Focus Points
Site Performance/Stability (Focus Pt.1)
If your site doesn't operate well customers won't use it and Google will bury it. Regardless of any other features and improvements, a site should first perform and be stable.
14 Focus Points
Distributor eCommerce Now 20 Percent of Sales and Accelerating
Predictions of a post-COVID slump in online usage didn’t materialize for distributors. Instead, all those folks who got used to buying online when they didn’t have a choice have embraced the channel and – apparently – talked their coworkers into joining the digital customer club.
B2B eCommerce Digital Strategy
The Future of HVAC: Attending the 2023 Auer Expo
Attending the Auer Expo was a fantastic experience that provided insights into the latest developments in the HVAC industry. The event brought together a diverse group of engineers, dealers, industry experts, and manufacturers from around the world, creating a vibrant atmosphere for learning and networking.
B2B eCommerce Digital Strategy
What Engineers Want from a Manufacturer’s Website
The B2B buying market has changed radically for almost all professions, and engineers are no exception. Here's what engineers said they wanted in their shopping experience, and what may happen if companies don't adapt.
Digital Strategy B2B eCommerce
Personalization in B2B eCommerce
B2B buying is complex and involves various departments, all while customers want to minimize the time and effort it takes to make purchasing decisions. Learn how to understand your customer on a deeper level using the right data for B2B, B2C, and B2X buyers alike.
Digital Strategy B2B eCommerce
Processing JSONL
Quick demonstration of JSONL, a data format that is appearing in more and more systems.
SOFTWARE ARCHITECTURE
The Pitfalls of JavaScript Libraries
JavaScript libraries have revolutionized web development by providing developers with powerful tools, frameworks, and pre-built components to expedite the creation of interactive and feature-rich web applications. However, a growing trend of incorporating an excessive number of JavaScript libraries into projects can introduce pitfalls that developers need to be mindful of.
User Experience SOFTWARE ARCHITECTURE
Dazzlingly Easy Sitecore Content Comparison with Razl
This post introduces a tool called Razl, which is very helpful in moving Sitecore items between environments.
Sitecore
What you need to know about event driven architecture
There are many architectures available to the development teams; in this post we take a look at event driven architecture. Whether building a new system or maintaining an existing system, we'll examine the basic components and the benefits of the design.
SOFTWARE ARCHITECTURE
The Differences Between JSS React Developer Modes
With multiple development modes available, we review the pros and cons to working in disconnected, connected, or integrated mode.
Sitecore
Getting final Sitecore configurations anywhere, anytime, with Sitecore ConfigBuilder
Sometimes you need access to the final Sitecore configuration file, but you can't make use of ShowConfig.aspx
Sitecore