An e-commerce site must be fast, available, and error-free before adding enhancements or features to drive conversions.
Change behavior to deliver small, short-term wins that rapidly improve the site to increase functionality and customer satisfaction. This allows constant alignment between reality and large strategic initiatives.
Beyond completeness and accuracy, provide the right data in the best way so customers buy what they need and come back again.
Know the various ways customers look for a product and then ensure the search engine is configured in a way that returns relevant results.
From entering a site, the fewer, more obvious clicks it takes to buy a product, the better. Efficient and quick ordering is a top priority for B2B buyers.
Measuring the right things is critical to addressing issues or discovering opportunities. This goes beyond the site to include OSRs, contractors, and other metrics.
Once someone has decided to become a customer, the process to obtain an account to begin buying must be quick, clean, and establish their pricing or other customizations.
Having a synergistic digital strategy plan that encourages site adoption from reps and their accounts is critical to growing e-commerce. This includes incentive plans, training, and sales enablement tools.
Ensuring that product data, orders, and customer data automatically flow within an e-commerce site and to other systems increases efficiency and reduces costs.
People now expect to be able to shop and buy from B2B the same way they buy from B2C. This means not providing a great mobile experience results in lost sales.
Leverage all the various and complex promotional opportunities to incentivize customers to purchase online.
To stimulate additional revenue, a site must be empowered to present related and bundled products along with more expensive or premium substitutes.
Customers want and expect to talk to live reps through chat, text, or social platforms rather than waiting at the counter or on hold.
Once a site has been optimized and maximized, AI or advanced personalization will create a better experience for new customers and build loyalty.
With our previous provider, we felt like we were just one company in a pool of other clients. We weren’t getting any attention or progress at the level that we wanted. That isn’t the case with Layer One, though. They’re always available and giving us the same amount of focus and attention that they give to all of their clients.Staci OtradoveceCommerce Manager, First Supply
“We were looking for a Partner, not just a vendor.”
“We were looking for a partner; we weren't just looking for a vendor. We weren’t looking for someone to tell what to do. We were looking for someone to work with us and improve this product, improve our processes internally, improve Optimizely, and improve everything with our customers.”
PVF Distributor eCommerce Success
Recognized nationally as a leader in the industry, First Supply was originally incorporated in 1897 and has evolved into the single source supplier that most Midwestern contractors rely on for plumbing, HVAC, municipal, waterworks, well & septic, builder PVF, and industrial supplies. They understood that their eCommerce and digital strategy would be paramount to continuing their legacy.
Scalable PIM Solution
Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source of success. Jacuzzi continues to grow its product lines and presence across 15+ brands and 45 countries. The company’s revenue has grown 2x in the last 4 years. The need to manage product data correctly has never been more important.
Global Multi-Brand Sitecore DXP
Ranked as one of the top 40 Plumbing, Heating, and PVF Wholesale Distributors in the United States, The Granite Group looked to Layer One to create a world-class content and commerce experience for their clients.
Sitecore Content & Commerce
Ranked as one of the top 40 Plumbing, Heating and PVF Wholesale Distributors in the United States, The Granite Group looked to Layer One to create a world-class content and commerce experience for their clients.
Doubling Lead Generation and Increasing Sales by the Millions
Jacuzzi is the world leader in hot tub and spa manufacturing, whose digital presence is a primary source for generating leads. They rely on iterative testing to track and improve their strategies and resulting metrics. But without a reliably performing website, that becomes impossible. By moving to work with Layer One, Jacuzzi doubled its lead generation and helped its network of dealers reap a multi-million-dollar revenue increase.
Umbraco Site and Netsuite integration
DWS is a leading distributor of weighing and measuring equipment and is regarded as one of North America’s highest-certified service and repair companies. For over a decade, Layer One has built and maintained the marketing technology that has resulted in DWS's continued growth.
Advicent scalable solution on Sitecore
Advicent's Naviplan product is the leading provider of SaaS technology solutions for the financial services industry, servicing the world’s largest financial institutions. Layer One helps them deliver their brand to the world!
