From enterprise transformations, to smaller initiatives, our accomplished B2B specialists deliver every step of the way. We help clients drive their Digital Marketing visions with confidence based on metrics and analysis and guided by experience.



Plans for a powerful digital future

For over six years, Pentair Residential Filtration tasked Layer One Media to partner with them in developing a long term, strategic digital vision. Our partnership is consultative and developmental in nature. Initiatives include strategic road mapping, platform recommendation based on meeting business objectives, UX and design, development, responsive across all devices, complete optimization, the ability to track visitors and drive conversion and ongoing support.

SERVICES: Sitecore, B2B Digital Road Map, Web Experience Platforms, Marketing Automation


The journey to digital, global consolidation

Rite-Hite tasked Layer One Media to update its website with an eye on consolidation, a dynamic experience in dozens of languages around the globe and marketing automation. We began by mapping Rite-Hite’s business goals to the corresponding Sitecore features. We consolidated multiple Rite-Hite websites into one unified brand story. Managing their content from all regions in all languages was made easier and more efficient. Their new website is a marketing machine that drives qualified leads to the salesforce.

SERVICES: Sitecore, B2B Digital Road Map, Web Experience Platforms, Marketing Automation

General Electric

Improving digital patient care

GE Healthcare and Layer One Media have a nearly decade long partnership advancing GE’s Global Digital Marketing initiatives. Along the way, we created their Patient Safety Organization (PSO) website featuring member reports, tools and a community environment for idea-sharing among peers worldwide. Additional initiatives included strategic planning, road mapping, building and designing websites on Sitecore, full optimization and strategic sales apps.

SERVICES: Sitecore, B2B Digital Road Map, Web Experience Platforms, Marketing Automation


Global dominance through digital marketing

IEWC needed Layer One Media to transform their basic website into a functioning digital marketing powerhouse. We created a complete digital ecosystem focused on the customer, differentiated the online experience and made it easier to administer. We implemented a Sitecore-based site and designed for all devices. We included an online product catalog and introduced industry-unique “request a quote” functionality.

SERVICES: Sitecore, B2B Digital Road Map, Web Experience Platforms, Marketing Automation

Data Weighing Systems

Leading-edge, digital distribution model

DWS, the leader in the scale equipment Industry, selected Layer One Media as its Digital Agency over 10 years ago. Today, we’re involved with the most ambitious upgrade yet. As we continue to increase traffic, we’re designing a totally responsive experience, consolidating forms, streamlining the quote process, creating dynamic pages and customer-centric content - all to drive greater conversions. We’ve also initiated a site-wide Marketing Automation strategy. Read More

SERVICES: B2B Digital Road Map, Web Experience Platforms, Marketing Automation

“We now can support all our constituents in a flexible and scalable manner, that we couldn’t easily do previously.” Read more

Tony Stich, Director of Global Marketing

“We were impressed with the up-front work Layer One did to determine our needs but more than that, they did a deeper dive into our business goals—both now and going forward. The result was the recommendation of an enterprise solution that was a great fit for us.”

Gary DeVries, Global Marketing Manager

“I’ve been working with Layer One for years. From day one they had insightful ideas for testing variations. The result always leads to better conversions. And this is pretty much typical over the years. Fact is, business has grown nicely since we started with them.” Read More

David Hussar, President
Data Weighing Systems