Digital Strategy

Chances are one of the service trucks you have seen drive by has recently changed hands. Private equity investors have purchased nearly 800 HVAC, plumbing, and electrical companies since 2022.

Not feeling ready to bring in an outside company is common. But waiting for internal perfection is a recipe for missed opportunities and prolonged inertia.

Are we seeing a revenue shift away from distributors that don't have an eCommerce offering?

Predictions of a post-COVID slump in online usage didn’t materialize for distributors. Instead, all those folks who got used to buying online when they didn’t have a choice have embraced the channel and – apparently – talked their coworkers into joining the digital customer club.

Attending the Auer Expo was a fantastic experience that provided insights into the latest developments in the HVAC industry. The event brought together a diverse group of engineers, dealers, industry experts, and manufacturers from around the world, creating a vibrant atmosphere for learning and networking.

The B2B buying market has changed radically for almost all professions, and engineers are no exception. Here's what engineers said they wanted in their shopping experience, and what may happen if companies don't adapt.

B2B buying is complex and involves various departments, all while customers want to minimize the time and effort it takes to make purchasing decisions. Learn how to understand your customer on a deeper level using the right data for B2B, B2C, and B2X buyers alike.