14 Focus Points

Everyone knows site search for an online store should work “well,” but how strongly does it impact revenue?

Subtleties in eCommerce product searches can indicate a variety of meaning and desired results.

Read about some of the tactics Layer One implements to help our clients achieve product data success.

More than half of B2B buyers prefer search to navigation. Ensure you're making products easy to find and buy.

It's no secret that having quality product data drives sales. The priorities are accuracy, completeness, and consistency, but are you leveraging all dimensions of the data? Layer One takes a holistic look at product data quality with actionable optimization strategies.

A stepped approach to testing and refining through a feedback cycle is key to digital success.

If your site doesn't operate well customers won't use it and Google will bury it. Regardless of any other features and improvements, a site should first perform and be stable.