One Call Care Management partners with Layer One Media To Run Pardot

One Call Care Management (OCCM), is the nation’s leading provider of specialized cost containment services to the Workers’ Compensation industry. Located in Jacksonville, Florida, OCCM selected Layer One Media over competing firms to establish and manage their Marketing Automation program going forward.

James Pellizzi, Vice President of Marketing Automation for Layer One, says: “We’ve created a strategic plan to help with templates, dynamic segmentation and general digital marketing organization. We’ll also enhanced the SFDC to the Pardot Connector, identify which service offering each contact in salesforce is in and bring those over as contacts in Pardot. These lists constantly update, providing OCCM immediate access to all their contacts in each service/segment. All of this puts them in an excellent position to execute 1:1 Marketing.”

Founded in 2000, Layer One Media is a Digital Agency that helps B2B Manufactures, Distributors and Professional Services succeed in today’s marketplace. We redefine our client’s marketing trajectory to activate and build meaningful connections with customers. Accordingly, we believe the end game is not launch. Rather, the beginning of an enlightened marketing automation program aimed at delivering high quality leads and greater sales.

For additional questions or to learn more about Layer One Media visit layeronemedia.com or call James Pellizzi at 414-224-0368.