Analytics & Data

Data-driven marketing has transformed from an innovative approach to a fundamental part of business strategy. Brands that will find success today and in the future will be those companies that realize commerce and personalized content go hand-in-hand. Our mission is to provide marketing and commerce strategies that drive a 1:1 voice to your customer. If you’re not already, you need to be looking at how to invest in ways of anticipating your customers’ needs. This is important whether it’s a returning customer or a first-time anonymous visitor to your website. Again, this ties back to your data, the content you have to offer, and your connected channels.

Our solutions include:

• Website Visitor Analysis
• Personalization Strategies
• Data Aggregation & Dashboarding
• Client Data Platforms (CDPs)
• 2nd & 3rd Party Data Services
• Identity Resolution
• Machine Learning

Data as an Asset

Data is an essential part of business operations today, and while most of these businesses produce volumes of data, using it as a tool for making decisions takes a bit more work.  Modern digital marketing teams should consider how the data that is being produced will be “consumed” by the business for these guided decisions.  How are online buyers viewing our brand?  How successful is the new line we just created?  Should we make a change?  Clearly presented and visualized marketing data can be an asset that launches your success. Done wrong, you are headed for a disaster.

Layer One can help you on your journey to gather, understand and visualize your data for better decision making.  Often the hardest part is simply asking the right questions.  Our team of experts have years of experience helping you find and ask those questions.  We partner with leading tool vendors to assist us in making the questions, data and the answer as clear as possible.

Data Privacy

The current legal landscape demands that companies use caution when storing and handling Personally Identifiable Information (PII).  Compliance to laws like GDPR and CCPA should have organizations understanding what they would do in the case a user asks to review their data or for their data to be “forgotten.”  The first step here is usually getting all your PII in one place. Today’s Customer Data Platforms (CDP) like Lytics and Sitecore’s XDB provide an answer to this challenge.  Layer One has solid experience analyzing and delivering CDP solutions that address these issues.

Data & Commerce

How do you understand what your buyers are interested in?  What is your confidence level the right message is getting to the right audience?  Bringing all your visitors buying (or not buying) behaviors into your CDP can help you understand what might need to change in order to increase purchases and thus revenues.  Additionally, focusing on the entire brand experience to increase revenues is an approach used by leading online retailers.  Layer One has embraced this cohesive, data-based approach for years and we would be happy to discuss a plan with you.

Machine Learning

Finally, once you have a handle on data as it relates to making decisions, your buyers, and their privacy you can begin down a more sophisticated path.  Answering questions like, “How do I know certain in-store and online behaviors indicate someone is remodeling their kitchen?” can be done using machine-based learning techniques.  Layer One’s data scientists can assist you in setting up and running these analyses and turning them into actions.  Have high confidence someone is remodeling their kitchen?  Send them a promotion for kitchen flooring and watch the purchasing begin!