inRiver Selects Layer One Media’s Plakut As America’s Only Champions Program Participant

Layer One Media’s, Paul Plakut, was selected to attend The inRiver Champions Program, held in Sweden later this April. inRiver, a Product Information Management platform, helps B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels.

Plakut, 1 of only 3 selected from North America, will contribute directly to the strategy of future versions. Additionally, he’ll have early access to, and be involved with, product road mapping and beta release testing. As such, Layer One Media will be officially recognized as part of an elite group of PIM and inRiver implementation experts.

Founded in 2000, Layer One Media is a Digital Agency that helps B2B Manufactures, Distributors and Professional Services succeed in today’s marketplace. We redefine our client’s marketing trajectory to activate and build meaningful connections with customers. Accordingly, we believe the end game is not launch. Rather, the beginning of an enlightened marketing automation program aimed at delivering high quality leads and greater sales.