2024 State of B2B eCommerce Report

Get the Master B2B 2024 State of eCommerce Report

B2B eCommerce practitioners and B2B eCommerce buyers were surveyed to provide insights including:

"As Master B2B’s Andy Hoar said recently: 'It’s been kind of an open secret for people in the industry that not only does online influence offline sales, but also that offline influences online sales in a measurable way. For example, if you open a branch in a certain location, the online sales in that geography go up. That's not something that people originally expected would happen. We know that when you put a website up, it drives people to offline environments. But who would have thought that when you build a branch that it drives online sales too, it just makes the point that these channels cross-modify one another.'”

"If we were to make one suggestion to B2B companies for how to think about future investments, it would be to invest in people, tools and processes that make your buyer’s job appreciably easier. In other words, reduce friction wherever possible."

"Our recent survey of B2B buyers and sellers found that there is still a disconnect between how much companies believe in the cross-channel influence between online and offline buying opportunities, and how much buyers say they rely on both channels to make purchases."

Download the report for free to see more at Master B2B