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Today's Intersection of B2B Marketing and Technology
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The demand for On-line Business-to-Business (B2B) eCommerce is growing at a tremendous rate and it is no longer an option, but a necessity.read more
Learn how to align corporate objectives, customer business drivers and cross functional silos.read more
Which one(s) do I need and why? Marketing Automation.read more
The most significant rule change in this area made by the EU since 1995read more
Are you planning for Marketing Automation this year? Whether you’re just beginning or making headway through establishing your approach, there are some decisions you need to make regarding your current website and how they integrate with forms and tracking the customer journey.read more
A Return on Investment is the most important piece of any business project. The sum of a good project’s parts are built with...read more
There are many different types of nurture campaigns. The first one you should look at setting is a standard nurture path. Let me walk you through it.read more
Embarking on any new project or initiative has its phases and the world of Digital Marketing is no different.read more
One of the biggest pain points we keep hearing from Digital Marketers is the need to be exposed to all the relevant technologies available regarding Marketing Automation.read more
Over the past few months at Layer One Media, I’ve been talking with several companies about what Marketing Automation is and is not.read more
A new competitive threat emerges and its time to review your e-commerce strategy.read more
Master Data Management? Product Information Management?read more
Our industry changes fast. Hop on. Stay informed.