eCommerce Service

B2B eCommerce

  • Digital eCommerce Strategy
  • ERP Integration
  • Product Information Management (PIM)
  • System Integration
  • B2B Portals
  • Marketplace Consulting

B2B buyers require an eCommerce experience that mimics the consumer purchase model.

As the B2C online user experience continues to evolve and set the standard, B2B companies will be expected to provide an online experience that enables an educated buyer to easily conduct business. Manufacturers and Distributors will experience an increasing challenge to engage these buyers early in the sales lifecycle to influence their buying decision. We help clients effectively target these B2B buyers early in the sale lifecycle through an effective B2C-like online experience that combines information management and eCommerce. Further, we integrate complex business rules and structures into a comprehensive eCommerce platform that works for you, not the other way around.

The result for our client’s is increased growth through increased lead conversion rates, brand loyalty and expanded up-sell and cross-sell opportunities.

Related Blog Posts

Webinar Download: Personalized B2B eCommerce

Layer One Media, Vice President of eCommerce // March 07, 2018

Driving brand loyalty with personalized B2B commerce

B2B companies strive to build brand loyalty, not only through the value proposition of their products, but by also being "easier to do business with" than their competition.

Why is B2B Commerce so difficult?

Layer One Media, Vice President of eCommerce // September 29, 2017

Keith Klade talks about the things that make Commerce more difficult for B2B Brands

B2B Commerce doesn't have to be hard

All about the Sitecore Commerce Profile System

Layer One Media, Sitecore Technical Lead // May 10, 2017

Sitecore Commerce Profile System

The run down on the what, how and why so you can familiarize yourself with designing or developing against the system.

eCommerce is a journey – a metamorphosis – from being internally focused to buyer-centric. And here’s the secret – it’s not all driven by technology.

Keith Klade
VP of eCommerce

We don’t just put logos up - we put time in.

Our technology partners are not random choices. We chose these companies not only for what they do on their own but what they do when integrated with one another. Every project is unique and needs it own specific solution. These technologies and the heights we go to gain expertise in each of them represent your best chance at true success.