B2B buyers require an eCommerce experience that mimics the consumer purchase model.
As the B2C online user experience continues to evolve and set the standard, B2B companies will be expected to provide an online experience that enables an educated buyer to easily conduct business. Manufacturers and Distributors will experience an increasing challenge to engage these buyers early in the sales lifecycle to influence their buying decision. We help clients effectively target these B2B buyers early in the sale lifecycle through an effective B2C-like online experience that combines information management and eCommerce. Further, we integrate complex business rules and structures into a comprehensive eCommerce platform that works for you, not the other way around.
The result for our client’s is increased growth through increased lead conversion rates, brand loyalty and expanded up-sell and cross-sell opportunities.
eCommerce is a journey – a metamorphosis – from being internally focused to buyer-centric. And here’s the secret – it’s not all driven by technology.
VP of eCommerce