B2B Digital Roadmap Service

B2B Digital Road Map

  • Website Audits
  • User Experience Assessments
  • Competitive Analysis
  • User Experience Road Maps
  • Marketing Ecosystems Road Maps
  • Technology Road Maps

Let’s start here: A Digital Strategy is a plan of action that establishes repeatable tactics and connects marketing factors to a major goal using metrics.

We have a very fluid approach to this. We move efficiently through the process, starting with: What’s the goal? Simple enough question but you may be surprised at how often the answer is too vague. This is where success (or disappointment) begins. A true Digital Marketing goal gets to the heart of the primary goal of a company. Once we have a legitimate, single minded goal we start developing the strategy. It should be repeatable and linked to agreed upon metrics. These metrics do more than help us determine success, they help us evaluate tactics and make improvements.

Every company is different. We will meet you where you are. What marketing assets do you have? Can we create more in a reasonable timeframe and budget? Are they likely to meet an established goal or do we create a goal based on what we have? What has worked for you? All simple yet indispensable questions.

 

What should emerge from a Marketing Technology Road Map:

  • Alignment of corporate objectives, customer business drivers and cross-functional silos
  • Education of stakeholders on what is possible and emerging within the Digital ecosystem and within your industry
  • Inspire thought leadership focused on Digital innovation required to be competitive and create growth in the future
  • Identify gaps preventing the organization from moving from the current state to future state – culture, environment, process, capabilities, and technology
  • A 3-5 Year Road Map of phased Digital initiatives that move you to the future state with timeframes, benefits, estimates and measurable metrics
Related Blog Posts

B2B eCommerce Success the “First Time”

Keith Klade, Vice President of eCommerce // September 18, 2016

10 keys areas to consider when embarking on your B2B eCommerce journey

The demand for On-line Business-to-Business (B2B) eCommerce is growing at a tremendous rate and it is no longer an option, but a necessity.

Beyond Self Service in the B2B world

Keith Klade, Vice President of eCommerce // January 05, 2017

First in a four part series: Beyond Self Service

Introducing the “Being Serviced” B2B Customer. Deals of the future previously landed on the golf course will need to be forged digitally, on-line.

10 B2B eCommerce Strategy Considerations

Keith Klade, Vice President of eCommerce // March 21, 2016

10 Overlooked B2B eCommerce Strategy Considerations

A new competitive threat emerges and its time to review your e-commerce strategy.

Why is B2B Commerce so difficult?

Keith Klade, Vice President of eCommerce // September 29, 2017

Keith Klade talks about the things that make Commerce more difficult for B2B Brands

B2B Commerce doesn't have to be hard

eCommerce is a journey – a metamorphosis – from being internally focused to buyer-centric. And here’s the secret – it’s not all driven by technology.

Keith Klade
VP of eCommerce