B2B Digital Roadmap Service

B2B Digital Road Map

  • Website Audits
  • User Experience Assessments
  • Competitive Analysis
  • User Experience Road Maps
  • Marketing Ecosystems Road Maps
  • Technology Road Maps

Let’s start here: A Digital Strategy is a plan of action that establishes repeatable tactics and connects marketing factors to a major goal using metrics.

We have a very fluid approach to this. We move efficiently through the process, starting with: What’s the goal? Simple enough question but you may be surprised at how often the answer is too vague. This is where success (or disappointment) begins. A true Digital Marketing goal gets to the heart of the primary goal of a company. Once we have a legitimate, single minded goal we start developing the strategy. It should be repeatable and linked to agreed upon metrics. These metrics do more than help us determine success, they help us evaluate tactics and make improvements.

Every company is different. We will meet you where you are. What marketing assets do you have? Can we create more in a reasonable timeframe and budget? Are they likely to meet an established goal or do we create a goal based on what we have? What has worked for you? All simple yet indispensable questions.

modern B2B ecosystem


What should emerge from a Marketing Technology Road Map:

  • Alignment of corporate objectives, customer business drivers and cross-functional silos
  • Education of stakeholders on what is possible and emerging within the Digital ecosystem and within your industry
  • Inspire thought leadership focused on Digital innovation required to be competitive and create growth in the future
  • Identify gaps preventing the organization from moving from the current state to future state – culture, environment, process, capabilities, and technology
  • A 3-5 Year Road Map of phased Digital initiatives that move you to the future state with timeframes, benefits, estimates and measurable metrics
Related Blog Posts

Beyond Self Service in the B2B world

Keith Klade, Vice President of eCommerce // January 05, 2017

First in a four part series: Beyond Self Service
Introducing the “Being Serviced” B2B Customer. Deals of the future previously landed on the golf course will need to be forged digitally, on-line. more >

2017 Digital Marketing Conferences

Anthony Bishop, Marketing Specialist // December 14, 2016

2017 Digital Marketing Conferences
We've compiled a list of conferences that we think are "must attend" in 2017. more >

Actionable Digital Strategy playbooks for Manufacturers and Distributors

Keith Klade, Vice President of eCommerce // August 16, 2016

Whitepaper: Five key steps when building your Digital playbooks
Learn how to align corporate objectives, customer business drivers and cross functional silos. more >

Personas, Profiles & Scoring Models: Marketing Automation

James Pellizzi, Vice President of Marketing // May 26, 2016

Personas, Profiles & Scoring Models
Which one(s) do I need and why? Marketing Automation. more >

10 B2B eCommerce Strategy Considerations

Keith Klade, Vice President of eCommerce // March 21, 2016

10 Overlooked B2B eCommerce Strategy Considerations
A new competitive threat emerges and its time to review your e-commerce strategy. more >

All about the Sitecore Commerce Profile System

Kelly Brennan, Sitecore Technical Lead // May 10, 2017

Sitecore Commerce Profile System
The run down on the what, how and why so you can familiarize yourself with designing or developing against the system. more >

Avoiding Marketplace Commoditization

Keith Klade, Vice President of eCommerce // December 15, 2016

Are you selling on marketplaces like Grainger or Amazon? Read this.
Building a value proposition that attracts customers to work directly with you versus a marketplace. more >

Converting B2B Customers through Digital Sales Services

Keith Klade, Vice President of eCommerce // March 20, 2017

Converting through Servicing: Third in a four part series
Let’s focus on the conversion. more >

Managing channel conflict with extended supply

Keith Klade, Vice President of eCommerce // June 14, 2017

“Hey Manufacturer, sell direct or else!”
And avoid Channel Conflict at the same time! more >

How do you get to the heart of a corporate digital strategy and build out an effective Road Map? It’s like peeling an onion - you start with Layer One.

Carlos Lopez
Digital Strategist